Product Details
Modern Marketing
New delhi
A Quality Product from
S. CHAND & COMPANY LTD. [View Profile]
New Delhi - India
Description :
The Reader the Modern marketing, Commerce, Master of Business Administration, E-Business and Total Quality Management, Ability in Marketing Product, Production of Goods and competitive Examinations. such as (Indian Marketing Services), more use full for A new look at Marketing concept and also support International level Marketing Educational Preferable.
Preface
Modern marketing is a humble and sincere attempt to make this Fascinating but complex subject intelligible to students and lay readers. It was first Published in 1987 and was well-received. The steady but ever increasing demand encouraged us to bring out a thoroughly revised and updated edition. We have taken every endeavour to incorporate new ideas and concepts in the field. Two new chapters - (a) E-Business, and (b) Total Quality Management are added.
This book is meant for meant for students of "MARKETING", a subject being taught in various colleges in India. marketing is an important functional aspect of business. The success of any firm or industry is largely determined by its ability in Marketing the products. In recent past years, there were vast changes in the production and distribution of goods, throughout the world, especially in the developing and developed countries. The reasons for the changes are: advancement in technology, improvements in transport and communication, Changes in fashion, increasing standard of living, rapid economic growth, increased knowledge of the consumers etc. Mass production and mass distribution are the order of the day.
We are happy to bring out this book Marketing. we hope it will very soon be in the hands of friends and students. Sincere efforts have been taken in explaining the theories. The book comprises 34 chapters and is presented in a Systematic manner. Almost all the books on this subject have been consulted maximum care has been taken to present the themes in a lucid, easy and understandable language specially to the student community. yet, if any error be noticed by fellow teachers and readers, it may kindly be intimated to us for rectification in subsequent editions.
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Publishers of Textbooks, general books, paperback editions and children's books. Our products are: books on all subjects in schools, colleges, books on professional courses such as engineering, computer science and for all competitive exams., reference books, dictionaries and Encyclopedias etc.
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